Image by Cayusa via FlickrI was reading a blog today by Candace Lindemann about our progressive move as a society to limit the choices of aspirational goal/hero for our girls and it set alarm bells ringing for me. I've long thought that the choices we offer girls is woeful. In no way is this the fault of parents. When there is little variety on offer, there is little scope for parents to make choices that don't disenfranchise their children from friendships or exclude them from the norm. And we all want to fit in. Next time you go clothes shopping, turn the aisle into the children's section and take a peek at what's on offer for girls. Though not a parent of girls, I do have a niece and do periodically wander bug-eyed and bamboozled through the array of attire for girls. I'm constantly horrified. If it's not pink, frilly and princess-like, then it's something that's too adult, too revealing and positively salacious. Something that in my worst, most critical moments I think of as appropriate work wear for a full-body masseuse. These are not the clothes I wore as a child. Especially since I was the classic tomboy, happier up a tree or playing with my train set or cars in the sand than playing at fairy princess. Don't get me wrong, I loved the idea of magic and witches, but I was always more attracted to the darker side - Macbeth is still my favourite of Shakespeare's plays and the weird sisters, Hecate and Lady M are my favourite characters. I love these women. They are strong and wilful and ambitious. They live their lives as they please (in the case of the witches) and don't let any men tell them what to do. But pink and frilly was never me... and low-cut, leopard print and lustrous nails are not my idea of the alternative.
Image via WikipediaSo having vented my spleen on the pitiful choices available for our young girls, let me turn to what's on offer for boys. I started my parenting adventure believing that I was going to be different. I would raise children who didn't feel the need to conform to the norm. I would provide my boys with as many alternatives as possible and nothing was off limits. The toy room was filled with cars, trucks, planes, soft toys and dolls. Many many dolls. Of many many skin colours and national dress. Despite the concerned looks from LomL and the obvious discomfort of the in-laws, I persisted. Thank goodness for a loving family that support me in all my mad schemes. My baby boys were dressed in bright, happy colours. Bright blues, greens, yellows, purples and even pinks adorned them regardless of the tutt-tutts and dire warnings of retinal damage from all the older Aunties in the community. Not a single pastel passed my boys' bodies. And I was proud of the start I was giving them. Vibrant, full of choices to be who they wanted, uninhibited by the demands of peer pressure or societal norms, accepted always. But the baby stage doesn't last long. Pretty soon my boys grew into toddlers and the cute baby suits in bright colours had to be replaced with more age-appropriate clothing. But what was on offer? Gone were the bright colours. Gone were the purples and pinks. Gone were the sex-neutral baby suits. Replaced with khaki greens, navy blues, browns, blacks and greys. The colour and wonder of babyhood was rapidly replaced by an increasingly dull, monotonous (and it really did look like one tone when you squinted), drab wardrobe. This was depressing for me. It made me wonder whether this would start my children down the path of becoming another depressed teen boy statistic. Is this how it starts? In tiny, drab, monotonous choices? Do we wear our boys into depression by making them wear the colours of it? Perhaps I'm being a little hysterical, but for me colour and music are always key catalysts for my mood.And what of the choices of toys to play with? Gone were the options for dolls and soft toys. That was all very well when they were babies, but now it was time for them to be proper little boys. Flooding in came trains large and small, planes and automobiles. I held off on the weaponry for as long as I could, but it was like holding back a tidal wave. Once the first knife appeared, it was quickly followed by bows and arrows, spears and eventually my greatest hurdle, guns. I finally gave up on resisting guns in the house when my boys started making guns out of sticks, coloured markers and even toast. I had to admit defeat. They had been enculturated and there was nothing I could do about it. I couldn't blame the media entirely since we didn't watch a lot of TV and what we did watch was almost exclusively on the non-commercial broadcaster or on video. But I realised quickly that I couldn't keep them away from the inevitable draw of the blinking box forever. So what was the alternative? Send them uncritical, unquestioning to face the onslaught of sophisticated and insidious marketing on commercial television? That was not an option I cared to consider. Instead, we've watched TV with our kids, commenting on the advertisements as they appear. We critique them, talk about how they make us feel, examine whether or not we want to buy the product and why. We talk critically about marketing strategies, times of the day that certain advertisements appear and why. We listen to the music used and explore why that choice was made. We talk about the choice of actors or characters in the advertisements. All in all we aim to make our children critical viewers of the media images they're exposed to.
I don't think it's realistic to believe we can shelter them from all advertising forever. So instead, I'd rather aim for developing a sense of critical viewing of the advertising and an awareness of what it's trying to do. I hope that this will equip them to protect themselves from being led, nose-first into making poor financial and life choices.
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